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Defining Your Leadership Brand (MMLCQ1)


Description

Overview


As a middle manager your role is no longer defined by what you deliver personally but by how you lead through others. This workshop focuses on clarifying your leadership brand — who you are as a leader, the values you stand for, and how that is experienced by your team and organisation. You’ll identify your signature leadership style, reflect on current perceptions, and shape a clear vision of the leader you want to be. The emphasis is on aligning identity and communication so that your leadership presence is both consistent and influential.


Key Learning Outcomes


By the end of the workshop, you will be able to:

  • Identify your signature leadership style, current perception, and aspiration.
  • Define your Leadership identity and articulate the values guided it. 
  • Recognise how communication signals tone, expectations, and standards.
  • Shift focus from personal delivery to influencing and enabling the performance of others.


This workshop equips you to lead with clarity and credibility. By defining your leadership brand and understanding how your communication shapes the way others experience you, you will begin to establish yourself as a consistent, value-driven leader. 

The shift from doing the work to leading through others starts here — with a brand that is clear, authentic and trusted. 





Content
  • Live Discussion
  • Introduction
  • Exercise: Drafting Your Leadership Vision Statement
  • Section 2: Leadership Presence Through Communication
  • Practical Exercise: Communication Audit
  • Section 3: Executive Presence for Middle Managers
  • Practical Exercise: Executive Presence Self-Assessment
  • Section 4: Alignment
  • Practical Exercise: Feedback Mapping
  • Guided Reflection
  • Section 5: Leading Through Others
  • Training Exercise: Three Leadership Scenarios
  • Practical Exercise: Role Redefinition
  • Reflection Prompts
Completion rules
  • All units must be completed